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Digital luxury : transforming brands and consumer experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...
| Autor principal: | |
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| Formato: | Printed Book |
| Publicado em: |
London
Sage
2019
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| Assuntos: |
Kannur University
| Área/Cota: |
658.827 BAT/D |
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| Cód. Barras: | Informação em tempo real indisponível |