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Digital luxury : transforming brands and consumer experiences
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...
| Autore principale: | |
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| Natura: | Printed Book |
| Pubblicazione: |
London
Sage
2019
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| Soggetti: |
Kannur University
| Collocazione: |
658.827 BAT/D |
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| Copia | Status in tempo reale non disponibile |