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Digital luxury : transforming brands and consumer experiences

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Batat, Wided
Formatua: Printed Book
Argitaratua: London Sage 2019
Gaiak:

Kannur University

Aleari buruzko argibideak Kannur University
Sailkapena: 658.827 BAT/D
Alea Egoera zuzenean ez dago erabilgarri