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Digital luxury : transforming brands and consumer experiences

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital s...

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Dades bibliogràfiques
Autor principal: Batat, Wided
Format: Printed Book
Publicat: London Sage 2019
Matèries:

Kannur University

Detall dels fons de Kannur University
Signatura: 658.827 BAT/D
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