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Corporate communication :principles and practice

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...

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Bibliografische gegevens
Hoofdauteur: Jaishri Jethwaney
Formaat: Printed Book
Gepubliceerd in: London Sage 2018
Onderwerpen:
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door Jaishri Jethwaney
Gepubliceerd in 2010
Printed Book