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Corporate communication :principles and practice

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A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...

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Dades bibliogràfiques
Autor principal:	Jaishri Jethwaney
Format:	Printed Book
Publicat:	London Sage 2018
Matèries:	Communication in management. Communication in organizations.

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