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Corporate communication :principles and practice

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups. A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand po...

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Detalhes bibliográficos
Autor principal: Jaishri Jethwaney
Formato: Printed Book
Publicado em: London Sage 2018
Assuntos:

Kannur University

Detalhes do Exemplar Kannur University
Área/Cota: 658.45 JAI/C
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