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Retail marketing in the modern age

What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental...

Полное описание

Библиографические подробности
Главный автор: Prashant Chaudhary
Формат: Printed Book
Опубликовано: New Delhi Sage 2016
Предметы:

Kannur University

Подробно о фондах из Kannur University
Шифр: 658.87 PRA/R
Копировать Недоступно состояние Live" What does mean the status Live (working)