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Retail marketing in the modern age

What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental...

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Bibliographic Details
Main Author: Prashant Chaudhary
Format: Printed Book
Published: New Delhi Sage 2016
Subjects:

Kannur University

Holdings details from Kannur University
Call Number: 658.87 PRA/R
Copy Live Status Unavailable