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Retail marketing in the modern age

What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental...

詳細記述

書誌詳細
第一著者: Prashant Chaudhary
フォーマット: Printed Book
出版事項: New Delhi Sage 2016
主題:

Kannur University

予約・返却請求 Kannur University
請求記号: 658.87 PRA/R
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