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Retail marketing in the modern age

What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Prashant Chaudhary
Format: Printed Book
Veröffentlicht: New Delhi Sage 2016
Schlagworte:

Kannur University

Bestandesangaben von Kannur University
Signatur: 658.87 PRA/R
Exemplar Live-Status nicht verfügbar