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Retail marketing in the modern age
What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental...
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| Μορφή: | Printed Book |
| Έκδοση: |
New Delhi
Sage
2016
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