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Mass media research : an introduction

Reflecting the latest developments from the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a comprehensive overview of mass communication research and a thorough exploration of each major approachincluding qualitative research, content analysis, survey research, longitudinal research and...

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Bibliographic Details
Main Author: Wimmer, Roger D.
Other Authors: Dominick, Joseph R.
Format: Printed Book
Published: Andover cengage 2019
Edition:10
Series:Wadsworth series in mass communication and journalism
Subjects:

Kannur University

Holdings details from Kannur University
Call Number: 302.23072 WIM/M
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