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Intercultural business negotiations : deal-making or relationship building?

Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiatio...

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Détails bibliographiques
Auteur principal: Usunier, Jean-Claude
Format: Printed Book
Publié: London Routledge 2019
Sujets:

Kannur University

Informations d'exemplaires de Kannur University
Cote: 658.4052 USU/I
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