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Intercultural business negotiations : deal-making or relationship building?

Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiatio...

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Bibliographic Details
Main Author: Usunier, Jean-Claude
Format: Printed Book
Published: London Routledge 2019
Subjects:

Kannur University

Holdings details from Kannur University
Call Number: 658.4052 USU/I
Copy Live Status Unavailable