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Intercultural business negotiations : deal-making or relationship building?

Negotiations occupy a prominent place in the world of business, especially when it comes to international deals. In an increasingly global business environment, understanding and managing cultural differences is key to successful negotiations. This book highlights two basic components of negotiatio...

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Dades bibliogràfiques
Autor principal: Usunier, Jean-Claude
Format: Printed Book
Publicat: London Routledge 2019
Matèries:

Kannur University

Detall dels fons de Kannur University
Signatura: 658.4052 USU/I
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