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Building brand experiences :

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term rel...

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Détails bibliographiques
Auteur principal: Coleman, Darren
Format: Printed Book
Publié: London Koganpage 2018
Sujets:

Kannur University

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Cote: 658.827 COL/B
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