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Building brand experiences :
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term rel...
| Main Author: | |
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| Format: | Printed Book |
| Published: |
London
Koganpage
2018
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| Subjects: |
Kannur University
| Call Number: |
658.827 COL/B |
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| Copy | Live Status Unavailable |