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Building brand experiences :

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term rel...

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Podrobná bibliografie
Hlavní autor: Coleman, Darren
Médium: Printed Book
Vydáno: London Koganpage 2018
Témata:

Kannur University

Informace o exemplářích z: Kannur University
Signatura: 658.827 COL/B
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