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Building brand experiences :

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term rel...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter:	Coleman, Darren
Format:	Printed Book
Udgivet:	London Koganpage 2018
Fag:	Branding (Marketing) Consumers' preferences. Consumer satisfaction.

Lignende værker

Darwin's brands adapting for success
af: Halve, Anand Bhaskar
Udgivet: (2012)

Darwin's brands : adapting for success /
af: Halve, Anand Bhaskar
Udgivet: (2012)

Essays on economic decisions under uncertainty
af: Dreze, Jacques H
Udgivet: (1990)

Consumer behavior.

Consumer satisfaction and complaining behaviour
af: Purohit, H. C.
Udgivet: (2004)

Customer Behavior:A managerial perspective
af: Jagdish N Sheth, et al.
Udgivet: (2003)

Customer Behavior:A managerial perspective
af: Jagdish N Sheth, et al.
Udgivet: (2003)

Satisfaction a behavioral perspective on the consumer/2e
af: Oliver, Richard L.
Udgivet: (2011)

Consumer protection and satisfaction legal and managerial dimensions
af: Gulshan, S.S
Udgivet: (1994)

CONSUMPTION PATTERN AND BUYING BEHAVIOUR OF CONSUMERS IN KERALA
af: Jisana T K
Udgivet: (2014)

Telephone Courtesy & Customer Service
af: Lloyd Finch
Udgivet: (2004)

Foundations of Paul Samuelson's revealed preference theory : a study by the method of rational reconstruction /
af: Wong, Stanley
Udgivet: (1978)

Consumer Protection and Satisfaction : legal and managerial dimensions /
af: Gulshan , S.S
Udgivet: (1994)

Influence of branded food products on consumer behaviour in Kerala
af: Jisana T K

A Study on Factors Affecting Consumerssssssss Brand Switching in Cellular Networks
af: Geethu Lakshmi,A
Udgivet: (2014)

Building great customer experiences
af: Ivens, John; Author, et al.
Udgivet: (2005)

Building brands building meaning
af: Kompella, Kartikeya
Udgivet: (2006)

A Study on Consumers Preference on BMW & AUDI Cars with Reference to Mercedes Benz Cars at Rajasree Motors Pvt. Ltd, Kochi
af: Raj, Praveen P

Consumer preferance towards mobile phones - A case study of kerala agricultural university students at main campus Vellanikkara,Thrissur
af: Linu Joshy
Udgivet: (2011)

Value-based marketing for bottom-line success : 5 steps to creating customer value
af: Nicholas De Bonis
Udgivet: (2004)

The Language of Branding: Theory, Strategies, and Tactics
af: Lerman, Dawn and others
Udgivet: (2018)

Consumer behaviour: Dynamics of building brand equity
af: Soma Sen Gupta
Udgivet: (2005)

Building brands : 76 modern marketing stories /
af: Lury, Giles
Udgivet: (2017)

Building brands in the Indian market
af: Panda, Tapan K.
Udgivet: (2004)

Twenty four brand mantras : finding place in the hearts and minds of consumers
af: Jayadeep, Kapoor

Dimensions of Customer-based Brand Equity
af: Mathew Jacob
Udgivet: (2015)

Creating Powerful Brands in Consumer, Services and Industrial Markets
af: Leslie de Chernatony Malcolm Mcdonald
Udgivet: (1992)

Influence of branded food products on consumer behaviour in Kerala /
af: Jisana, T. K.
Udgivet: (2017)

Aesthetics in marketing /
af: Baisya, Rajat K.
Udgivet: (2008)

COnsumer behavior and branding /
af: Ramesh Kumar, S
Udgivet: (2008)

Revealed preference theory /
af: Chambers, Christopher P
Udgivet: (2016)

Consumer behavior and culture : consequences for global marketing and advertising
af: Mooij, Marieke K. de
Udgivet: (2011)

Brands and branding /
af: Brown, Stephen
Udgivet: (2016)

The consumer mind : brand perception and the implication for marketers /
af: Martinez, Pepe
Udgivet: (2012)

Improving tourism and hospitality services
af: Laws, Eric; Author
Udgivet: (2004)

Improving tourism and hospitality services
af: Laws, Eric; Author
Udgivet: (2004)

Improving tourism and hospitality services /
af: Laws, Eric
Udgivet: (2004)

Building brand authenticity : 7 habits of iconic brands /
af: Beverland, Michael
Udgivet: (2009)

Darvins brands:adapting for success
af: Anand halve
Udgivet: (2012)

Consumer Behaviour and Branding:Concepts,Readings and Cases-The Indian Context
af: S.Ramesh Kumar
Udgivet: (2009)