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managing marketing: an applied approach
Marketing is the source of insight about the market, customers, competitors and complementors and the business environment in general. Marketing is concerned with the companies long run relationships with customers as well as its short run sales activity. Thus marketing is a major organizational thr...
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| 格式: | Printed Book |
| 出版: |
New Delhi
Wiley India
2014
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| 主題: |
Kannur University
| 索引號: |
658.8 CAP/M |
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| 復印件 | Live Status Unavailable |