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Geomarketing : methods and strategies in spatial marketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles

Bibliografiska uppgifter
Övriga upphovsmän: Cliquet, Gérard,Ed
Materialtyp: Printed Book
Publicerad: Newport Beach, CA : ISTE USA, 2006.
Upplaga:1
Serie:Geographical information systems series
Ämnen:

Kannur University

Beståndsuppgifter i Kannur University
Signum: 658.804 GEO
Exemplar Status otillgänglig