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Geomarketing : methods and strategies in spatial marketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles

Bibliographic Details
Other Authors: Cliquet, Gérard,Ed
Format: Printed Book
Published: Newport Beach, CA : ISTE USA, 2006.
Edition:1
Series:Geographical information systems series
Subjects:

Kannur University

Holdings details from Kannur University
Call Number: 658.804 GEO
Copy Live Status Unavailable