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Geomarketing : methods and strategies in spatial marketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles

Bibliographische Detailangaben
Weitere Verfasser: Cliquet, Gérard,Ed
Format: Printed Book
Veröffentlicht: Newport Beach, CA : ISTE USA, 2006.
Ausgabe:1
Schriftenreihe:Geographical information systems series
Schlagworte:

Kannur University

Bestandesangaben von Kannur University
Signatur: 658.804 GEO
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