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Geomarketing : methods and strategies in spatial marketing

This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles

Bibliografiske detaljer
Andre forfattere: Cliquet, Gérard,Ed
Format: Printed Book
Udgivet: Newport Beach, CA : ISTE USA, 2006.
Udgivelse:1
Serier:Geographical information systems series
Fag:

Kannur University

Detaljer om beholdninger fra Kannur University
Klassifikationsnummer: 658.804 GEO
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