Advertising, promotion, and other aspects of integrated marketing communications /

相似書籍

• Promotion management and marketing communication
  由: Shimp, Terence.A
  出版: (1986)
• Integrated Marketing Communication in Advertising and Promotion
  由: Terence A Shimp
  出版: (2012)
• Advertising and promotion :an integrated marketing communications perspective/
  由: Belch, George E.
  出版: (2013)
• Advertising and promotion : an integrated marketing communications perspective /
  由: Belch, George E.
  出版: (2012)
• Marketing communication : on integral appoach
  由: Smith, P R
  出版: (1993)