Advertising, promotion, and other aspects of integrated marketing communications /

Bibliographic Details
Main Author: Shimp, Terence A.
Other Authors: Andrews, J. Craig
Format: Printed Book
Published: Mason, Ohio : South-Western Cengage Learning, ©2013.
Edition:9th ed.
Subjects:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

Kannur University

Holdings details from Kannur University
Call Number: 658.8/2 SHI/A
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