Advertising, promotion, and other aspects of integrated marketing communications /

Detalhes bibliográficos
Autor principal: Shimp, Terence A.
Outros Autores: Andrews, J. Craig
Formato: Printed Book
Publicado em: Mason, Ohio : South-Western Cengage Learning, ©2013.
Edição:9th ed.
Assuntos:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

Kannur University

Detalhes do Exemplar Kannur University
Área/Cota: 658.8/2 SHI/A
Cód. Barras: Informação em tempo real indisponível

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