Advertising, promotion, and other aspects of integrated marketing communications /

Bibliografische gegevens
Hoofdauteur: Shimp, Terence A.
Andere auteurs: Andrews, J. Craig
Formaat: Printed Book
Gepubliceerd in: Mason, Ohio : South-Western Cengage Learning, ©2013.
Editie:9th ed.
Onderwerpen:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

Kannur University

Exemplaargegevens van Kannur University
Plaatsingsnummer: 658.8/2 SHI/A
Kopie Status is onbeschikbaar

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