Advertising, promotion, and other aspects of integrated marketing communications /

Detalles Bibliográficos
Autor Principal: Shimp, Terence A.
Outros autores: Andrews, J. Craig
Formato: Printed Book
Publicado: Mason, Ohio : South-Western Cengage Learning, ©2013.
Edición:9th ed.
Subjects:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

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