Advertising, promotion, and other aspects of integrated marketing communications /

Bibliographische Detailangaben
1. Verfasser: Shimp, Terence A.
Weitere Verfasser: Andrews, J. Craig
Format: Printed Book
Veröffentlicht: Mason, Ohio : South-Western Cengage Learning, ©2013.
Ausgabe:9th ed.
Schlagworte:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

Kannur University

Bestandesangaben von Kannur University
Signatur: 658.8/2 SHI/A
Exemplar Live-Status nicht verfügbar

Ähnliche Einträge