Advertising, promotion, and other aspects of integrated marketing communications /

Dades bibliogràfiques
Autor principal: Shimp, Terence A.
Altres autors: Andrews, J. Craig
Format: Printed Book
Publicat: Mason, Ohio : South-Western Cengage Learning, ©2013.
Edició:9th ed.
Matèries:
Communication in marketing
Sales promotion
Advertising
Direct marketing
Advertising.
Communication in marketing.
Direct marketing.
Sales promotion.

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