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Advertising, promotion, and other aspects of integrated marketing communications /
मुख्य लेखक: | Shimp, Terence A. |
---|---|
अन्य लेखक: | Andrews, J. Craig |
स्वरूप: | Printed Book |
प्रकाशित: |
Mason, Ohio :
South-Western Cengage Learning,
©2013.
|
संस्करण: | 9th ed. |
विषय: |
समान संसाधन
-
Promotion management and marketing communication
द्वारा: Shimp, Terence.A
प्रकाशित: (1986) -
Integrated Marketing Communication in Advertising and Promotion
द्वारा: Terence A Shimp
प्रकाशित: (2012) -
Advertising and promotion :an integrated marketing communications perspective/
द्वारा: Belch, George E.
प्रकाशित: (2013) -
Advertising and promotion : an integrated marketing communications perspective /
द्वारा: Belch, George E.
प्रकाशित: (2012) -
Marketing communication : on integral appoach
द्वारा: Smith, P R
प्रकाशित: (1993)