Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). South-Western Cengage Learning.
Chicago Edition CitationShimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. Mason, Ohio: South-Western Cengage Learning, 2013.
MLA Edition CitationShimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. South-Western Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.