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Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Huvudupphovsman: | |
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| Materialtyp: | Printed Book |
| Publicerad: |
London
SAGE
2018.
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| Upplaga: | 2 |
| Ämnen: |
Kannur University
| Signum: |
658.83 KOL/M |
|---|---|
| Exemplar | Status otillgänglig |