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Marketing research : A Concise introduction

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Bibliografske podrobnosti
Glavni avtor: Kolb, Bonita M.
Format: Printed Book
Izdano: London SAGE 2018.
Izdaja:2
Teme:

Kannur University

Podrobnosti zaloge Kannur University
Signatura: 658.83 KOL/M
Kopija Zaloga ni dosegljiva