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Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Главный автор: | |
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| Формат: | Printed Book |
| Опубликовано: |
London
SAGE
2018.
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| Редактирование: | 2 |
| Предметы: |
Kannur University
| Шифр: |
658.83 KOL/M |
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| Копировать | Недоступно состояние Live" What does mean the status Live (working) |