Marketing research : A Concise introduction

other_versions_link

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

ग्रंथसूची विवरण
मुख्य लेखक: Kolb, Bonita M.
स्वरूप: Printed Book
प्रकाशित: London SAGE 2018.
संस्करण:2
विषय:
Marketing research: A Concise Introduction
Business and Management.

Kannur University

होल्डिंग्स विवरण से Kannur University
बोधानक: 658.83 KOL/M
प्रति लाइव स्थिति उपलब्ध नहीं है

समान संसाधन