Cargando...
Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado: |
London
SAGE
2018.
|
| Edición: | 2 |
| Subjects: |
Kannur University
| Número de Clasificación: |
658.83 KOL/M |
|---|---|
| Copia | Live Status Unavailable |