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Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Päätekijä: | |
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| Aineistotyyppi: | Printed Book |
| Julkaistu: |
London
SAGE
2018.
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| Painos: | 2 |
| Aiheet: |
Kannur University
| Hyllypaikka: |
658.83 KOL/M |
|---|---|
| Nide | Reaaliaikaista tietoa ei saatavissa |