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Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Egile nagusia: | |
|---|---|
| Formatua: | Printed Book |
| Argitaratua: |
London
SAGE
2018.
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| Edizioa: | 2 |
| Gaiak: |
Kannur University
| Sailkapena: |
658.83 KOL/M |
|---|---|
| Alea | Egoera zuzenean ez dago erabilgarri |