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Marketing research : A Concise introduction

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.

Manylion Llyfryddiaeth
Prif Awdur: Kolb, Bonita M.
Fformat: Printed Book
Cyhoeddwyd: London SAGE 2018.
Rhifyn:2
Pynciau:

Kannur University

Manylion daliadau o Kannur University
Rhif Galw: 658.83 KOL/M
Copi Nid yw'r Statws Byw ar Gael