A carregar...
Marketing research : A Concise introduction
Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques.
| Autor principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado em: |
London
SAGE
2018.
|
| Edição: | 2 |
| Assuntos: |