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Myth of the ethical consumer /

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...

詳細記述

書誌詳細
第一著者: Devinney, Timothy M.
その他の著者: Auger, Pat, Eckhardt, Giana M.
フォーマット: Printed Book
出版事項: Cambridge ; New York : Cambridge University Press, 2010.
主題:

Kannur University

予約・返却請求 Kannur University
請求記号: 174 DEV/M
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