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Myth of the ethical consumer /

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...

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Bibliographic Details
Main Author: Devinney, Timothy M.
Other Authors: Auger, Pat, Eckhardt, Giana M.
Format: Printed Book
Published: Cambridge ; New York : Cambridge University Press, 2010.
Subjects:

Kannur University

Holdings details from Kannur University
Call Number: 174 DEV/M
Copy Stack Live Status Unavailable