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Myth of the ethical consumer /

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Devinney, Timothy M.
अन्य लेखक: Auger, Pat, Eckhardt, Giana M.
स्वरूप: Printed Book
प्रकाशित: Cambridge ; New York : Cambridge University Press, 2010.
विषय:

Kannur University

होल्डिंग्स विवरण से Kannur University
बोधानक: 174 DEV/M
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