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Myth of the ethical consumer /

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...

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Bibliographische Detailangaben
1. Verfasser: Devinney, Timothy M.
Weitere Verfasser: Auger, Pat, Eckhardt, Giana M.
Format: Printed Book
Veröffentlicht: Cambridge ; New York : Cambridge University Press, 2010.
Schlagworte:

Kannur University

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Signatur: 174 DEV/M
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