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Myth of the ethical consumer /

"Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Devinney, Timothy M.
Andre forfattere: Auger, Pat, Eckhardt, Giana M.
Format: Printed Book
Udgivet: Cambridge ; New York : Cambridge University Press, 2010.
Fag:

Kannur University

Detaljer om beholdninger fra Kannur University
Klassifikationsnummer: 174 DEV/M
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