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Aesthetics in marketing /

Détails bibliographiques
Auteur principal:	Baisya, Rajat K.
Autres auteurs:	Das, G. Ganesh
Format:	Printed Book
Publié:	New Delhi ; Thousand Oaks, Calif. : Response Books, 2008.
Sujets:	Market segmentation. Consumers' preferences. New products. Aesthetics. > Management

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