Marketing management : planning, implimentation & control-global perspective Indian context /

Bibliographic Details
Main Author:	Ramaswamy, V.S
Other Authors:	Namakumari, S.
Format:	Printed Book
Published:	Chennai: Macmillan, 2009
Edition:	4th, 3rd
Subjects:	Management Marketing management Fundamentals of marketing Global marketing environment Customer relationship management

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